More often than not, small businesses have limited budgets and resources devoted to marketing initiatives. As a business owner, you may already be wearing multiple hats-accounting, sales, operations, customer service or even marketing! By using tools such as Google Analytics—which is free and easy to use—you’ll be able to answer…

As an email marketer, email open rates are a metric of success in email marketing campaigns. Achieving a high open rate could indicate that our subject line did its job to attract readers or our emails are being sent at the most engaging time of day. …

The age of cookies as a means of tracking user behaviour is coming to an end as consumers are expecting more from big tech companies to protecting their privacy. Not many will dwell on this-those that are most affected by this shift are advertisers and marketers. For years, advertisers and…

Apple gives users control over ad tracking but there are certain steps that you can take to minimise paid advertising disruptions. iOS 14 delivered significant visual changes to our smartphones, but the most significant changes are centered around Apple’s focus on app privacy and activity tracking. The update-iOS14.5-which …

Advertisers are increasingly using Demand-Side Platforms (DSP) and exchanges to purchase their online advertising, but what about publishers? What are supply-side platforms actually for? Here’s a quick overview of what SSPs are and what they actually do: What is a supply-side platform (SSP)? A supply-side platform is a software used…

The dark art of yield optimisation has produced a wide array of techniques for publishers eager to get the most money out of their inventory. One of the most dependable techniques is “waterfalling”. Am approach that allows publishers to move their inventory of content from one market to the next…

Building an audience is a big challenge and there’s a lot of work that goes into attracting visitors. But what about keeping them and how do we encourage visitors to stick around? They came, they read …they left and never returned. Not every exit is a bad thing, sometimes a…

If you’re not that familiar with Google Tag Manager, you are probably wondering what it is and why you should use it. Let’s answer the most common questions around Google Tag Manager. What is Google Tag Manager? What is Google Tag Manager used for? Is it easy to use? How…

As life and trends are moving faster than ever, marketing has no choice but to play catch up. But, it’s not always easy to determine what your customers want. This is where data-driven marketing strategies come in. Data-driven marketing strategies provide brands with a huge competitive advantage when executed correctly…