PinnedPublished inThe StartupGoogle’s Third-Party Cookie Phaseout: What Marketers Need to Know.In 2020, Google announced it would phase out third-party cookies from Chrome browser over two years. What does this mean for marketers?Feb 21, 2021Feb 21, 2021
PinnedThe Advantages of Using Google Analytics for Small BusinessAre you a small business owner looking for new ways to make better business decisions?Jul 13, 2020Jul 13, 2020
Apple iOS 15 Update: Nail in the coffin for email marketing?iOS15’s new privacy features curb email open rates. What does this mean for email marketing and how does this affect brands?Sep 28, 2021Sep 28, 2021
Google Analytics: Preparing for life after cookiesThe age of cookies as a means of tracking user behaviour is coming to an end as consumers are expecting more from big tech companies to…Jul 17, 2021Jul 17, 2021
How Advertisers Can Prepare for Apple’s iOS 14 UpdateApple gives users control over ad tracking but there are certain steps that you can take to minimise paid advertising disruptions.Mar 6, 2021Mar 6, 2021
What is a supply-side platform?Advertisers are increasingly using Demand-Side Platforms (DSP) and exchanges to purchase their online advertising, but what about…Nov 16, 2020Nov 16, 2020
Waterfalling: How Publishers Maximise RevenueThe dark art of yield optimisation has produced a wide array of techniques for publishers eager to get the most money out of their…Nov 9, 2020Nov 9, 2020
How To Track Every Website Exit Using Google Tag ManagerBuilding an audience is a big challenge and a lot of work goes into attracting visitors. But how do we encourage visitors to stick around?Nov 6, 2020Nov 6, 2020
Everything you need to know about Google Tag ManagerIf you’re not that familiar with Google Tag Manager, you are probably wondering what it is and why you should use it.Sep 18, 2020Sep 18, 2020
The Benefits of Data-Driven Marketing in 2021Data-driven marketing strategies provide brands with a huge competitive advantage by gaining insights on what works and what doesn’t.Jul 14, 2020Jul 14, 2020
